How Boku beat ShopRite in Nigeria
When Shoprite opened its first Nigerian store in 2005, it looked unstoppable. The South African retail giant was bringing modern hypermarket shopping to West Africa’s largest economy, complete with imported
Understanding customer progress using the Jobs-to-be-done framework
🛠️ The Jobs-to-be-Done (JTBD) Framework: Understanding Customer Progress The Jobs-to-be-Done (JTBD) framework is a powerful approach to innovation and product development that shifts the focus from the product itself or
Who is your customer?
“In business, the most important reason for everything you do is THE CUSTOMER” Ayo Emakhiomhe 💡 The Foundational Flaw in Business Design (Who is your customer?) In the frantic
Startup vs. SME: A Comprehensive Breakdown
Startup vs. SME: A Comprehensive Breakdown Are You Building a Rocket or a Reliable Car? The Crucial Difference Between a Startup and an SME The biggest misconception in business? Calling
How modern technologies are redefining your business model
How modern technologies are redefining your business model. These three technologies—Quantum Computing, Nanoscience, and 6G—represent the next generation of capability in computation, materials, and connectivity. They are poised to collectively
Agentic AI: Rearchitecting the Future of Nigerian Firms
Agentic AI—autonomous, goal-driven Artificial Intelligence systems—represents a transformative opportunity for Nigerian firms to leapfrog traditional operational barriers and establish a new competitive edge. By moving beyond simple automation to genuine
Beyond automation: how agentic AI will re-architect your business for the future
How Agentic AI Will Re-Architect Your Business: The New Paradigm of Autonomous Intelligence The conversation around Artificial Intelligence has fundamentally shifted. It’s no longer just about Generative AI creating content
Strategy vs. Capital: Which is the Key to Business Success?
Strategy vs. Capital: Which is the Key to Business Success? In the ongoing debate about what truly drives a company’s success, two concepts consistently rise to the top: strategy and
Dealing with cultural assumptions
THE POISON OF CULTURAL ASSUMPTIONS Dealing with cultural assumptions in business and relationships are critical for fostering understanding, avoiding conflict, and building strong connections. This type of assumptions, while different
Dealing with interpersonal assumptions
Dealing with interpersonal assumptions in business and relationships is critical for fostering understanding, avoiding conflict, and building strong connections. These assumptions, while different in scale, stem from a common human